Think of the softest, squishiest, most huggable thing ever and multiply it by about a million. An image of Squishties, the most comfortable pillow in the world, should now be forming in your mind. If it's not, get ordering!

This ludicrously compelling, sub-sugar cube sized chrome magnet is mightier than it looks and is capable of holding 36 sheets of A4 paper on a vertical surface. A highly attractive gift. Literally!

Why choo-choo food into baby's mouth when you can zoom it in via air? With its colourful plastic wings, this baby spoon is a brilliant way to feed little ones. Hum the Dam Busters theme and mealtimes will breeze by. Here comes the aeroplane!

Why choo-choo food into baby's mouth when you can zoom it in via air? With its colourful plastic wings, this baby spoon is a brilliant way to feed little ones. Hum the Dam Busters theme and mealtimes will breeze by. Here comes the aeroplane!

Prisoners of love will adore these amusing his 'n' hers keyrings as they feature a hefty ball, chain and locking handcuff. So now there's no excuse for conveniently forgetting you're not a free agent. How romantic...

well, ish.

Sub-zero in terms of coolness, these icy swizzle sticks are shaped like guitars. Simply pop the plastic neck in the mould, fill with water and bung in the freezer. Hey presto, a mini guitar made of shimmering ice.

Cool? They're plucking frozen!

Travelling on the Tube can be stressful enough without getting lost. That's why no self-respecting commuter should leave home without a map. Detailing Zone 1 and its immediate surroundings, this sleek little stainless steel credit card is a chic and practical addition to any wallet or purse.

Mind the doors!

Travelling on the Tube can be stressful enough without getting lost. That's why no self-respecting commuter should leave home without a map. Detailing Zone 1 and its immediate surroundings, this sleek little stainless steel credit card is a chic and practical addition to any wallet or purse.

Mind the doors!

There are probably more germs on your desk than your toilet. It's time to either start working in the loo - or zapping the dreck from your desktop. Try the newest office cleaner - a clever ooze that sucks up bugs and bacteria from every crevice!

Calling all cereal lovers! Is your snap, crackle and pop more of a squish, squelch and flop? Then you need this revolutionary breakfast bowl that keeps cereal and milk separate until that all-important crunch moment!